Do the Two-Step!<\/p>\n
Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it\u2019s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.<\/p>\n
What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:<\/p>\n
1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone’s e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.<\/p>\n
2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and \/ or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products \/ services, and a request for referrals.<\/p>\n
So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!<\/p>\n","protected":false},"excerpt":{"rendered":"
Do the Two-Step! Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it\u2019s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services. What would happen if you combined both … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,1],"tags":[45,996,995,6,11],"class_list":["post-209","post","type-post","status-publish","format-standard","hentry","category-list-building","category-uncategorized","tag-bulk-email","tag-email","tag-list-building","tag-marketing","tag-traffic"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":2,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"predecessor-version":[{"id":213,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts\/209\/revisions\/213"}],"wp:attachment":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}