Posted by Tom Kulzer (AWeber CEO)<\/small><\/p>\n
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person\u2019s need for information quickly!<\/p>\n
But, after you\u2019ve delivered that first bit of information to your prospect, do you send him any further information?<\/p>\n
If you are like most Internet marketers, you don\u2019t.<\/p>\n
When you don\u2019t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.<\/p>\n
Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn\u2019t receive a follow up message<\/a> from you, he will take his business elsewhere.<\/p>\n Following up with leads is more than just a process \u2013 it\u2019s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don\u2019t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.<\/p>\n When I first started marketing and following up with prospects, I used a follow up method that I now call the \u201cList Technique.\u201d I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company\u2019s latest news as a follow up piece.<\/p>\n I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn\u2019t a very good follow up method. Why isn\u2019t the \u201cList Technique\u201d very effective?<\/p>\n Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.<\/p>\n First, you\u2019ll need to develop your follow up messages<\/a>. If you\u2019ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn\u2019t have the space to add to the first letter. Stress the BENEFITS of your products or services!<\/p>\n Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.<\/p>\n The next couple of follow up messages should create a sense of urgency in your prospect\u2019s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!<\/p>\n Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn\u2019t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn\u2019t the right color or doesn\u2019t have the right features, or if he is looking for something else entirely. (By this time, it\u2019s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will<\/em> order from you.)<\/p>\n The timing of your follow up letters is just as important as their content. You don\u2019t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!<\/p>\n Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!<\/p>\n Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors\u2019. You will make the sale!<\/p>\n Send the final follow up messages later on. You certainly don\u2019t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.<\/p>\n Following up effectively seems complicated, but it doesn\u2019t have to be! So many potential customers are lost because of poor follow up \u2013 don\u2019t you want to be one of the few to get it right?<\/p>\n .<\/p>\n =-> Increase your sales using these types of methods, to get started you need a Aweber<\/a> account.<\/p>\n","protected":false},"excerpt":{"rendered":" Posted by Tom Kulzer (AWeber CEO) Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,37],"tags":[45,996,70,989,995],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-list-building","category-traffic-generation","tag-bulk-email","tag-email","tag-ezine","tag-how-to","tag-list-building"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":1,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":483,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/posts\/482\/revisions\/483"}],"wp:attachment":[{"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/free-web-submission.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Are you losing profits due to inconsistent and ineffective follow up?<\/h2>\n
Consistent follow up gets results!<\/h2>\n
\n
What follow up method really works?<\/h2>\n