bulk email

Confirmed Opt-in Myths Exposed

by

Posted by Sean Cohen of Aweber

Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:

Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.

With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner’s consent.

Read more

Putting The “Service” Back In “Customer Service”

by

Posted by Sean Cohen of Aweber

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Read more

Spam: Where it Came From, and How to Escape It

by

Posted by Tom Kulzer (AWeber CEO)

In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.

  • Who Cooked This!? (How did it all start?)
  • Why Does Bad Spam Happen to Good People?
  • Stop The Flood to Your Inbox
  • Stay Off Spammed Lists in the Future
  • Think You’re Not a Spammer? Be Sure.
  • The Final Blow

    Read more

Email Deliverability Tips

by

Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.